Saturation is a term used to describe a good or commodity with a larger market share than one would normally associate with that good or commodity. This could be a result of intensive advertising or overproduction. |
In media, saturation refers to increasing advertising coverage and frequency in an area to achieve maximum impact on consumers - for example, studios typically saturate the market before a movie's opening weekend, and political campaigns tend to saturate media with advertising just before an election date.
